Commercial air-handling plant room

About Maxi Filtration

Practical filtration expertise, built around long-term working relationships.

For 21 years, Maxi Filtration has helped UK organisations source and manage commercial air filters with responsive technical support from its Cramlington base.

Working partnership

  • Start with facts

    Survey, labels and site context before supply.

  • Plan precisely

    Specification and replacement planning around the real system.

  • Remain accountable

    Supply and aftercare designed for repeat needs.

The people behind Maxi

Meet the team

A small, experienced team based in Cramlington, on hand to help with everything from identifying a single filter to managing a national contract.

Photo of Dawn Richardson

Dawn Richardson

Director

Dawn leads the day-to-day running of Maxi Filtration, combining a strong client focus with a practical, solutions-driven approach. She works closely with customers to understand their needs, build lasting relationships and deliver the right filtration solutions, tackling challenges with determination and making things happen with a personal touch.

That determination doesn’t stop at work! Having completed the Great North Run, Dawn is a regular at parkrun, although she’s equally happy swapping her running trainers for a glass of wine and socialising with family and friends.

Her latest challenge? Keeping up with Nellie, the newest member of the family — a sausage dog with a big personality who already thinks she’s the boss!

  • Building Lasting Client Relationships
  • Problem-Solving and Tackling Challenges
  • Contract Planning and Customer Care

Connect with Dawn

Photo of Dean Richardson

Dean Richardson

Managing Director

Dean oversees the operational side of Maxi, managing everything from initial site surveys and installations through to supply chain, stock control and project delivery. With extensive hands-on experience, he brings practical knowledge and rational thinking to complex projects, including challenging individual sites and large multi-site estates.

Outside of work, Dean’s big passion is Whisky. He’s an avid collector and enthusiastic drinker of fine whiskies; he enjoys discovering a good dram and has even turned his hobby into a small independent Whisky bottling business of his own.

  • Strong Organisational Skills
  • Extensive Product Knowledge
  • Problem Solving and Bring Solutions

Connect with Dean

Photo of Beth Parry

Beth Parry

Office Manager

Beth coordinates engineer schedules, deliveries and site access so every visit runs to plan. She is your go-to contact for booking filter changes and planned maintenance. She also oversees the daily operations within the office and keeps the team busy and highly motivated.

Much like when at work, Beth is also very outgoing and sociable in her personal life too. She attends a weekly pub quiz with friends and family, enjoys regular retail therapy, and loves a true crime documentary.

  • Organisational and Time Management Skills
  • Company Experience and Knowledge
  • Confident, Clear and Concise with Customers

Connect with Beth

Photo of Nikki Wilson

Nikki Wilson

Field-based Business Development Manager

Nikki is committed to delivering excellent customer service and developing lasting client relationships. She works closely with customers at every stage of a project, from the initial enquiry and site survey through to quotation and completion. By providing proactive and personalised customer care, Nikki ensures each project runs smoothly and builds strong partnerships based on trust and reliability.

Outside of work, Nikki is a proud Leeds United supporter who enjoys spending time in the kitchen, cooking and baking for family and friends.

  • Building Genuine Relationships
  • Friendly & Approachable Communication
  • Commitment to Outstanding Customer Service

Connect with Nikki

Photo of Nikita Allan

Nikita Allan

Business Development Executive

Nikita is a valued member of the team at Maxi Filtration Ltd. She supports customers with their air filtration needs and is recognised for building strong, lasting relationships. Known for her industry knowledge, reliability, and customer-focused mindset, Nikita is committed to delivering excellent service.

Outside of work, Nikita enjoys spending weekends watching her son play grassroots football.

  • Extensive Knowledge and Filter Expertise
  • Problem Solving
  • Attentiveness Towards her Customer

Connect with Nikita

Photo of Tammy Richardson

Tammy Richardson

Accounts Manager

Tammy has worked within the company for nearly 20 years. She is responsible for overseeing finances, managing budgets and ensuring everything runs smoothly behind the scenes.

She loves fashion, listening to music, and is always looking for new opportunities to learn, grow and challenge herself. Outside of work she enjoys spending time with her friends and family.

  • Experience and Company Knowledge
  • Reliability and Commitment
  • Financial Expertise and Problem-Solving

Connect with Tammy

Photo of Emma Stewart

Emma Stewart

Sales Administrator

Emma is the team member best known for her rapid ordering and dispatching skills within the office. She keeps the fulfilment processes running smoothly and ensures that our customers get exactly what they need on time. Her organisational skills have streamlined procedures that allow the team to work as efficiently as possible.

Outside of work Emma is deeply family orientated. She loves spending quality time with her children and enjoys keeping up with her two energetic collies.

  • Strong Organisational and Time Management Skills
  • Commitment to Customer Care and Satisfaction
  • Being a Reliable Contact and Team Member

Connect with Emma

Photo of Rebecca Winpenny

Rebecca Winpenny

Sales Administrator

Rebecca is usually your first point of contact by phone or email for any filter enquiries. Her day-to-day is heavily customer facing and her duties often include establishing customer requirements, putting together quotations, organising deliveries and processing & dispatching orders. She is committed to providing tailored customer care and support where required.

She spends her time outside of work visiting the theatre, watching NUFC, finding new and exciting gluten free restaurants and bakeries after having been diagnosed with coeliac disease in 2023, and cracking dreadful dad jokes (depending on who you ask!)

  • Ability to Form Strong Relationships with Customers
  • Technical Filter Knowledge & Terminology
  • Attention to Detail

Connect with Rebecca

Maxi engineer inspecting filters inside an air-handling unit
On-site knowledge, made usable

Personal service, from survey to supply

The right advice starts with a proper understanding of the job

Maxi is set up to listen first, make the technical details clearer and coordinate the next practical action — identifying an unknown filter, preparing a planned supply, or shaping a wider managed service.

  • Record the system, filter sizes and grades.
  • Translate the detail into a clear and usable filter schedule.
  • Stay on hand for every filter change and any future requirement.

The Maxi Q Standard

Four steps that take you from enquiry to ongoing support, without the usual mistakes.

  1. Step 01

    Qualify

    Get the facts first

    A free site survey and the right questions, so nothing is left to a guess.

  2. Step 02

    Quantify

    The right spec, not a guess

    The correct filter, size, grade and change schedule, with the real costs made clear.

  3. Step 03

    Quote

    Best value goes beyond price

    Specified for accuracy and performance. Lower lifetime cost, fewer replacements.

  4. Step 04

    Quality

    We stay with you

    Supply only or fully managed, with the right filters on time and a team you can count on.

The right filter, right specification, better value.

Book your free site survey 01670 717755
21

years helping organisations improve commercial air filtration

Maximum air quality, made practical

A specialist partner, not simply a catalogue

The strongest filtration outcomes begin with understanding the system, application and operating challenge. Maxi combines product supply with site surveys, fitting, cleaning, disposal and planned management so clients can choose the support they actually need.

The business serves clients nationally from Unit 35 Atley Business Park, Cramlington, Northumberland NE23 1WP, with an approach centred on clear advice, dependable coordination and lasting working relationships.

Trusted nationally

Some of our valued clients

  • NHS
  • Sainsbury's
  • Selfridges & Co
  • Aldi
  • Hilton
  • Village Hotels
  • David Lloyd Clubs
  • Siemens Energy
  • Dalkia, EDF Group
  • Mitie
  • CBRE
  • Equans
  • JLL
  • HM Courts & Tribunals Service

What matters to Maxi

Five principles behind the service

01

Customer focus

Start with the operating need and make the next step straightforward.

02

Expertise

Apply practical filtration knowledge to products, systems and sites.

03

Sustainability

Reduce avoidable waste and support responsible filter disposal.

04

Integrity

Be clear about what is known, what needs checking and what is appropriate.

05

Partnership

Build continuity around repeat needs, contracts and wider estates.

Operational clarity

The information that makes a site visit easier to plan

Maxi agrees the required site information and service scope before work is arranged, so each party understands what is being supplied, coordinated and completed.

Site and access information

Confirm working arrangements, access and timing before a visit is planned.

Filter specification record

Document dimensions, grade and quantities to support accurate supply.

Agreed service scope

Clarify whether supply, fitting, cleaning and removal form part of the work.

Responsible removal route

Agree the handling of removed filters around the site and service requirement.

Based in Cramlington, supporting the UK

National capability with a specialist team at the other end of the phone.

Unit 35 Atley Business Park, Cramlington, Northumberland NE23 1WP

01670 717755

info@maxifiltration.co.uk

FAQs

Frequently asked questions

Maxi Filtration has supplied and managed air filtration since 2005, building long-term relationships with commercial and industrial clients across the UK.

Technical help without the hard sell

Talk through a filtration requirement

Whether it begins with one unknown filter or a national contract, Maxi can help clarify the information and next action.